Custom Features for Shopify
Build unique functionality that sets your store apart.
Shopify provides core e-commerce features, but your business might need something special—product configurators, custom calculators, interactive quizzes, or unique tools your competitors don't have. We build custom features that become your competitive advantage.
Trusted by brands that refuse to be limited by standard functionality
Custom Features We Build
Product Configurators
Let Customers Design Their Product
Build-to-order functionality where customers customize products in real-time with pricing updates.
Common Use Cases:
Key Features:
Investment
$15,000-50,000
Timeline
8-14 weeks
Built a furniture configurator showing 3D preview with fabric/wood choices. Increased AOV 34% and reduced returns 28%.
Interactive Quizzes & Finders
Guide Customers to Right Products
Help customers find products through interactive questions.
Common Use Cases:
Key Features:
Investment
$10,000-30,000
Timeline
6-10 weeks
Built a skincare quiz that reduced product returns 41% and increased conversion 23% by matching customers better.
Calculators & Tools
Help Customers Make Informed Decisions
Custom calculators that assist purchase decisions.
Common Use Cases:
Key Features:
Investment
$8,000-25,000
Timeline
4-8 weeks
Built an ROI calculator for B2B SaaS showing 5-year savings. Increased B2B conversion 67%.
Subscription Features
Beyond Standard Subscription Apps
Custom subscription logic that Recharge/Bold can't handle.
Common Use Cases:
Investment
$18,000-45,000
Timeline
8-12 weeks
Built a coffee subscription with custom blending, delivery calendar control, and rollover credits.
Booking & Scheduling
Appointment or Rental Booking
Integrated booking systems for services or rentals.
Common Use Cases:
Key Features:
Investment
$15,000-40,000
Timeline
8-12 weeks
Built a jewelry appointment system integrating with store calendar and sending automated reminders.
Membership & Loyalty
Custom Loyalty Programs
Beyond standard loyalty apps when you need unique rules.
Common Use Cases:
Investment
$12,000-35,000
Timeline
6-10 weeks
Built a tiered membership with exclusive product drops and early access increasing repeat purchase rate 48%.
B2B Portals
Custom B2B Functionality
Beyond Shopify Plus native B2B when you need more.
Common Use Cases:
Investment
$20,000-55,000
Timeline
10-14 weeks
Built a B2B portal with custom pricing matrices for 150+ wholesale customers.
AR/VR Features
Augmented Reality Product Visualization
Let customers visualize products in their space or on themselves.
Common Use Cases:
Investment
$20,000-60,000
Timeline
10-16 weeks
Built AR furniture placement tool reducing returns 31% and increasing conversion 19%.
Our Development Process
Discovery
Understand your requirements and business goals
- Feature requirements analysis
- Define user flows
- Technical feasibility assessment
- Create detailed specification
Design
Design the feature architecture and user experience
- UI/UX design
- User flow mapping
- Interactive prototype
- Design revisions
Development
Build and test the custom feature
- Backend logic development
- Frontend implementation
- Shopify integration
- Testing and QA
Launch & Support
Deploy and provide ongoing support
- Deployment
- User testing
- Team training
- Documentation
- Post-launch support
Custom Feature Pricing
Pricing depends on complexity and scope
Simple Features
$8,000-18,000
4-8 weeks
- Calculators
- Simple quizzes
- Basic tools
- Standard integrations
- 30 days support
Medium Complexity
$18,000-40,000
8-12 weeks
- Product configurators
- Booking systems
- Advanced quizzes
- Custom workflows
- 60 days support
Complex Features
$40,000-80,000
12-18 weeks
- AR/VR features
- Advanced B2B portals
- Complex subscription systems
- Enterprise integrations
- 90 days support
Real Results: Custom Jewelry Configurator
The Challenge
A jewelry brand wanted customers to design custom rings with real-time pricing and 3D preview.
The Solution
Built a custom configurator with:
The Results
Average Order Value
$850 → $1,240
+46%
Conversion Rate
8.7%
(vs. 2.1% regular products)
Revenue from Configured Products
34%
Returns Reduced
42%
(better expectations)
ROI: $42K investment. $85K additional monthly revenue
Frequently Asked Questions
Can you build any feature?
If it's technically possible and makes business sense, yes. We'll advise on feasibility and alternatives during our discovery phase.
How long do custom features take?
Simple features: 4-8 weeks. Medium complexity: 8-12 weeks. Complex features: 12-18 weeks. Timeline depends on complexity and requirements.
Will features slow down our site?
Not if built correctly. We optimize for performance. Many features actually improve engagement time and conversions.
Can features be updated later?
Yes. We build with future modifications in mind. You own the code and can adjust as needed.
Do you maintain features after launch?
We include 30 days support. Extended maintenance available on retainer starting at $1,000/month.
What if our idea is very unique?
That's what we specialize in. We've built everything from custom configurators to AR experiences. Schedule a consultation to discuss your vision.
Ready to Build Your Custom Feature?
Let's discuss your vision and how we can bring it to life.