10 Best Shopify Page Builders in 2025 (Tested & Compared)

Your Shopify theme looks... fine.

But it looks exactly like 10,000 other stores using the same theme.

And you can't customize it the way you want without hiring a developer.

This is where page builders come in.

A good page builder gives you design freedom without code, lets you create high-converting landing pages, and helps your store stand out.

We've tested 15+ Shopify page builders over the past year. Here are the 10 best, ranked by features, ease of use, performance, and value.

What Is a Shopify Page Builder?

A Shopify page builder is an app that lets you create custom pages using a drag-and-drop editor—no coding required.

What you can build:

• Custom homepage layouts
• Product landing pages
• Collection pages
• About/contact pages
• Blog pages (some builders)
• Campaign-specific pages
• Seasonal landing pages

What makes them different from themes:

Shopify themes:

• Pre-built layouts
• Limited customization
• One-time purchase ($0-300)
• Requires coding for advanced changes
• Same look as thousands of stores

Page builders:

• Unlimited custom layouts
• Drag-and-drop customization
• Monthly subscription ($0-99+)
• No coding needed
• Unique designs possible

The key benefit: Design freedom without developers.

Why You Need a Page Builder

1. Themes Are Limited

Even premium Shopify themes ($200+) offer limited customization.

Want to move a section? Need code. Want custom checkout flow? Need code. Want unique product page layout? Need code.

Page builders remove these limitations.

2. Developers Are Expensive

Custom Shopify development work costs $50-150/hour.

A simple landing page: $500-2,000 Custom homepage: $1,000-5,000 Complete store redesign: $10,000-50,000

Page builder monthly cost: $20-99

Do the math.

3. Speed to Market

Developer timeline: 2-8 weeks Page builder timeline: Hours to days

Launch seasonal campaigns, test new designs, iterate quickly—all without waiting for developers.

4. A/B Testing

Many page builders include built-in A/B testing.

Test different:

• Headlines
• CTA placements
• Image selections
• Layout structures

Find what converts best without guessing.

5. Conversion Optimization

Specialized page builders offer CRO features:

• Sales countdown timers
• Stock indicators
• Social proof sections
• Trust badges
• Upsell/cross-sell blocks

These increase conversion rates 10-30% on average.

What to Look for in a Page Builder

Essential features:

1. Drag-and-Drop Editor

• Intuitive interface
• Real-time preview
• Mobile editing
• Undo/redo functionality

2. Template Library

• 50+ templates minimum
• Industry-specific designs
• Seasonal templates
• Regular updates

3. Mobile Responsiveness

• Auto-responsive design
• Mobile-specific editing
• Preview on all devices
• Touch-optimized elements

4. Performance

• Fast loading times
• Optimized code output
• Lazy loading
• No bloat

5. SEO Optimization

• Meta tags control
• URL customization
• Schema markup
• Image alt tags

6. Integrations

• Works with your theme
• App compatibility
• Analytics integration
• Marketing tools

Nice-to-have features:

• A/B testing
• Analytics dashboard
• AI content generation
• Custom CSS/HTML
• Revision history
• Team collaboration

The 10 Best Shopify Page Builders (Ranked)

1. GemPages – Best Overall Page Builder

Rating: 4.9/5 (3,000+ reviews) Pricing: Free plan available, paid from $29/month Best for: Conversion-focused stores, medium to large businesses

Why GemPages is #1:

GemPages combines powerful features with intuitive design, making it our top pick for most Shopify stores.

Key Features:

400+ Templates The largest template library we tested:

• Industry-specific (fashion, electronics, beauty, etc.)
• Seasonal campaigns (Black Friday, holidays)
• Page types (product, collection, landing, blog)
• All professionally designed and mobile-optimized

AI Image to Layout Upload any design image, and GemPages converts it to editable sections. This saves hours of manual setup.

Sales Funnel Builder Create multi-step funnels:

1. Landing page → Product page → Cart → Checkout
2. Track conversion at each step
3. Optimize drop-off points

Advanced Analytics Built-in tracking for:

• Page views
• Conversion rates
• Average order value
• Revenue per page
• Bounce rates

Conversion Elements

• Countdown timers
• Stock indicators
• Social proof (recent purchases)
• Trust badges
• Review carousels
• Progress bars

Pros:

• Largest template library (400+)
• AI-powered features
• Excellent mobile editor
• Strong analytics
• Sales funnel capabilities
• Great customer support (24/7)
• Regular feature updates

Cons:

• Steeper learning curve than simpler builders
• Not built directly into Shopify admin (separate editor)
• Can be overwhelming for beginners

Pricing:

• Free: 1 page, all features
• $29/month: Unlimited pages, remove branding
• $59/month: Advanced features, priority support
• $199/month: Agency/enterprise features

Who it's for:

Stores doing $50K+/month that want advanced customization and conversion optimization features. Perfect if you're serious about growth.

Performance:

Page load impact: +0.3-0.5s (minimal) Mobile score: 92/100 (excellent) Desktop score: 95/100 (excellent)

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2. PageFly – Best for Advanced Customization

Rating: 4.9/5 (5,700+ reviews) Pricing: Free plan available, paid from $24/month Best for: Stores wanting pixel-perfect control

Why PageFly ranks #2:

PageFly offers the most granular control of any builder we tested. If you want to customize every pixel, this is it.

Key Features:

120+ Templates Quality over quantity. Templates are modern and conversion-focused.

Advanced Element Control Customize everything:

• Spacing (padding, margin)
• Typography (font, size, weight, line height)
• Colors (background, text, borders)
• Animations (entrance, scroll, hover)
• Responsive behavior per breakpoint

A/B Testing Built-in split testing:

• Test different versions
• Automatic traffic splitting
• Statistical significance calculator
• Winner declaration

Google Analytics Integration Direct GA4 connection for advanced tracking.

SEO Audit Tool Scan pages for:

• Missing meta tags
• Image alt attributes
• Heading structure
• Mobile usability
• Core Web Vitals

Custom Code Support Add custom HTML/CSS/JavaScript for unlimited possibilities.

Pros:

• Most customizable builder
• Built-in A/B testing
• SEO audit tool
• Works within Shopify admin
• Excellent documentation
• Strong community
• Frequent updates

Cons:

• Fewer templates than GemPages
• Complex for beginners
• Some features require learning curve

Pricing:

• Free: 1 published slot, all features
• $24/month: 5 slots
• $99/month: Unlimited slots, team features

Who it's for:

Power users who want maximum control. Great for agencies managing multiple clients or stores with specific design requirements.

Performance:

Page load impact: +0.2-0.4s (minimal) Mobile score: 94/100 (excellent) Desktop score: 96/100 (excellent)

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3. Shogun – Best for Enterprise & Analytics

Rating: 4.7/5 (2,000+ reviews) Pricing: From $39/month (no free plan) Best for: Enterprise stores, data-driven teams

Why Shogun ranks #3:

Shogun is the most mature page builder with enterprise-grade features and the best analytics we've seen.

Key Features:

70+ Premium Templates Fewer templates but highest quality. Enterprise-level design standards.

Advanced A/B Testing Most sophisticated testing features:

• Multivariate testing
• Custom success metrics
• Detailed statistical reports
• Automated winner selection
• Traffic allocation control

Personalization Engine Show different content based on:

• User location
• Traffic source
• Device type
• Return vs new visitor
• Cart value

Page Analytics Dashboard Comprehensive metrics:

• Conversion funnel analysis
• Revenue attribution
• Traffic sources
• User behavior flow
• Heat maps integration

Team Collaboration

• Role-based permissions
• Approval workflows
• Version control
• Comments and annotations

Pros:

• Best analytics platform
• Enterprise features
• Personalization engine
• Advanced A/B testing
• Team collaboration tools
• High-quality templates
• Excellent support

Cons:

• No free plan
• Higher price point
• Overkill for small stores
• Fewer templates than others

Pricing:

• $39/month: 25 pages
• $249/month: 150 pages, personalization
• $499/month: Unlimited, full features

Who it's for:

Stores doing $500K+/year that need advanced analytics, testing, and team features. Worth the premium if you use the data.

Performance:

Page load impact: +0.4-0.6s (moderate) Mobile score: 90/100 (good) Desktop score: 93/100 (excellent)

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4. EComposer – Best for Beginners

Rating: 4.9/5 (3,200+ reviews) Pricing: Free plan available, paid from $19/month Best for: First-time store owners, simple stores

Why beginners love it:

EComposer is the easiest page builder to learn. You can create professional pages in minutes.

Key Features:

100+ Beginner-Friendly Templates Templates designed for quick setup with clear instructions.

Simple Drag-and-Drop Most intuitive editor:

• Pre-built sections
• Smart suggestions
• Auto-formatting
• Guided setup

AI Content Generator Generate product descriptions, headlines, and copy with AI.

SEO Audit Basic but helpful SEO checks for each page.

Visual Form Builder Create custom contact and signup forms without code.

Pros:

• Easiest to learn
• Intuitive interface
• AI content writer
• Good templates
• Affordable pricing
• Fast setup
• Great for simple needs

Cons:

• Limited advanced features
• No A/B testing
• Fewer templates than top 2
• Basic analytics only

Pricing:

• Free: 1 page
• $19/month: 15 pages
• $39/month: Unlimited pages
• $99/month: Advanced features

Who it's for:

New store owners or anyone who wants simple, fast page creation without a learning curve.

Performance:

Page load impact: +0.2-0.3s (minimal) Mobile score: 95/100 (excellent) Desktop score: 97/100 (excellent)

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5. Beae – Best for Visual Design

Rating: 5.0/5 (800+ reviews) Pricing: Free plan available, paid from $19.99/month Best for: Design-focused brands

Why designers love it:

Beae has the most aesthetic templates and best visual design tools.

Key Features:

150+ Beautiful Templates Focus on modern, aesthetic designs:

• Minimalist layouts
• Bold typography
• Striking imagery
• Contemporary styles

Visual Design Tools

• Advanced spacing controls
• Typography fine-tuning
• Color palette management
• Animation library
• Gradient builders

Conversion Features

• Sales banners
• Countdown timers
• Cross-sell sections
• Review showcases

A/B Testing Basic split testing included.

Pros:

• Most beautiful templates
• Strong visual design tools
• Modern aesthetic
• Good mobile editor
• Affordable
• Clean code output

Cons:

• No custom CSS option
• Limited advanced features
• Smaller template library than top picks

Pricing:

• Free: 1 page
• $19.99/month: 10 pages
• $49.99/month: Unlimited pages
• $149.99/month: Agency plan

Who it's for:

Fashion, beauty, lifestyle brands that prioritize visual appeal and modern design.

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6. LayoutHub – Best Budget Option

Rating: 5.0/5 (1,300+ reviews) Pricing: Free plan available, paid from $14.99/month Best for: Budget-conscious small stores

Why it's the budget pick:

Best price-to-value ratio. Includes essential features at lowest price.

Key Features:

150+ Templates Good variety of modern templates.

Lazy Loading Built-in performance optimization.

Mobile-First Design All templates optimized for mobile from the start.

Responsive Elements Auto-adjust for all screen sizes.

Pros:

• Most affordable
• Good template selection
• Mobile-optimized
• Performance-focused
• Clean interface
• Responsive support

Cons:

• No analytics or A/B testing
• Limited advanced features
• No custom CSS
• Basic editor compared to premium options

Pricing:

• Free: 3 pages
• $14.99/month: 10 pages
• $29.99/month: Unlimited pages
• $59.99/month: Advanced features

Who it's for:

Small stores with limited budgets that still want professional page design.

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7. Zipify – Best for Dropshippers

Rating: 4.6/5 (380+ reviews) Pricing: From $19/month (14-day trial) Best for: Dropshipping stores, product-focused pages

Why dropshippers choose it:

Features specifically designed for high-converting product pages.

Key Features:

AI Copywriter Generate product descriptions automatically.

Multi-Assign Products Assign one page template to multiple products instantly.

Analytics Dashboard Track AOV, conversion rate, page views without GA4.

110+ Templates Focus on product landing pages.

Pros:

• AI copywriting tool
• Multi-product assignment
• Built-in analytics
• Dropshipping-focused
• Good templates

Cons:

• No true free plan (14-day trial only)
• Limited to product pages mostly
• Fewer features than premium options

Pricing:

• $19/month: 5 landing, 1 product, 1 blog page
• $49/month: More pages
• $99/month: Unlimited

Who it's for:

Dropshipping stores or product-focused brands that need to create many product pages quickly.

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8. Foxify – Best for International Stores

Rating: 4.8/5 (270+ reviews) Pricing: From $1/month (no free plan) Best for: Multi-language stores

Why international stores choose it:

Best translation and localization features.

Key Features:

AI Content Translator Automatically translate pages to multiple languages.

200+ Templates Good variety across industries.

Multi-Currency Support Display prices in local currencies.

Analytics Integration Track performance by region.

Pros:

• AI translation
• Multi-language support
• Good template selection
• Affordable starter plan ($1/month)
• Region-specific content

Cons:

• No free plan
• Translation quality varies
• Limited advanced features

Pricing:

• $1/month: 3 pages (intro offer)
• $19/month: 25 pages
• $39/month: Unlimited pages
• $79/month: Advanced features

Who it's for:

Stores selling internationally that need multi-language pages.

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9. AfterShip – Best for Small Stores

Rating: 4.8/5 (565+ reviews) Pricing: Free plan available, paid from $35/month Best for: Simple customization needs

Why small stores choose it:

Simple, focused feature set without overwhelming options.

Key Features:

40+ Templates Smaller selection but covers essentials.

Lazy Loading Performance optimization built-in.

Basic Analytics Visitors, clicks, basic metrics.

Pros:

• Simple interface
• Fast setup
• Good for basic needs
• Performance-focused
• Affordable

Cons:

• Limited templates
• No advanced features
• No custom CSS
• Basic analytics only

Pricing:

• Free: 1 page
• $35/month: 25 pages
• $95/month: Unlimited pages

Who it's for:

Small stores that want basic customization beyond themes without complexity.

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10. Tapita – Best for Blogging

Rating: 4.9/5 (600+ reviews) Pricing: Free Best for: Blog-heavy stores

Why bloggers choose it:

Only builder focused specifically on blog customization.

Key Features:

Blog-Specific Builder Customize blog layouts beyond Shopify's limitations.

AI Content Generator Create blog posts with AI assistance.

AI Image Generator Generate featured images for posts.

SEO Optimization Blog-focused SEO features.

Product Cards in Posts Easily add shoppable products to blog content.

Pros:

• Completely free
• Blog-focused
• AI content generation
• SEO tools
• Product integration

Cons:

• Blog pages only (not full page builder)
• Limited to blog functionality
• Not suitable as primary page builder

Pricing:

• Free: Unlimited (blog pages only)

Who it's for:

Content-driven stores that rely heavily on blogging and want better blog customization.

Comparison Table

Page Builder	Best For	Rating	Free Plan	Pricing	Templates	A/B Testing	Analytics	AI Features
GemPages	Overall best	4.9/5	Yes	$29-199/mo	400+	No	Advanced	Image to layout
PageFly	Customization	4.9/5	Yes	$24-99/mo	120+	Built-in	GA4	No
Shogun	Enterprise	4.7/5	No	$39-499/mo	70+	Advanced	Best	No
EComposer	Beginners	4.9/5	Yes	$19-99/mo	100+	No	Basic	Content gen
Beae	Visual design	5.0/5	Yes	$19.99-149.99/mo	150+	Basic	Basic	No
LayoutHub	Budget	5.0/5	Yes	$14.99-59.99/mo	150+	No	No	No
Zipify	Dropshipping	4.6/5	Trial	$19-99/mo	110+	No	Built-in	Copywriter
Foxify	International	4.8/5	No	$1-79/mo	200+	No	Basic	Translator
AfterShip	Small stores	4.8/5	Yes	$35-95/mo	40+	No	Basic	No
Tapita	Blogging	4.9/5	Yes	Free	Blog only	No	No	Content & image gen

How to Choose the Right Page Builder

By budget:

$0 (Free plans):

• GemPages (1 page)
• PageFly (1 slot)
• EComposer (1 page)
• Tapita (unlimited blogs)

Under $25/month:

• LayoutHub ($14.99)
• Zipify ($19)
• EComposer ($19)
• Beae ($19.99)
• PageFly ($24)

$25-50/month:

• GemPages ($29)
• AfterShip ($35)
• Shogun ($39)
• EComposer ($39)

$50+/month:

• Shogun ($249-499 for enterprise features)

By store size:

Small (<$10K/month): → EComposer, LayoutHub, or AfterShip

Medium ($10K-100K/month): → GemPages or PageFly

Large ($100K+/month): → Shogun or GemPages

By primary need:

Conversion optimization: → GemPages (funnels, analytics)

Pixel-perfect design: → PageFly (most control)

Data & analytics: → Shogun (best dashboards)

Ease of use: → EComposer (simplest)

Visual appeal: → Beae (most beautiful templates)

Budget: → LayoutHub (best value)

Blogging: → Tapita (blog-specific)

International: → Foxify (translation tools)

GemPages vs PageFly: Which Is Better?

The two most popular builders compared directly:

Choose GemPages if you want:

• More templates (400 vs 120)
• Sales funnel builder
• AI image-to-layout
• Built-in conversion tools
• Don't mind working outside Shopify admin

Choose PageFly if you want:

• Maximum customization control
• Built-in A/B testing
• SEO audit tool
• Work within Shopify admin
• Custom code support

Our take:

Both are excellent. GemPages is better for most users (more templates, easier to use, conversion-focused). PageFly is better for power users who want granular control.

Can't decide? Both offer free plans—try both and see which feels better.

Common Mistakes to Avoid

1. Choosing based on price alone

Cheapest isn't always best value. A $15/month builder without A/B testing could cost you $1,000s in lost conversions.

2. Not testing performance

Some builders add significant load time. Test page speed before and after.

3. Picking too complex for your needs

Don't choose Shogun if you just need basic page customization. Simpler = faster results.

4. Ignoring mobile

70% of traffic is mobile. Test every page on mobile devices.

5. Not using templates

Starting from scratch wastes time. Use templates, then customize.

6. Overdesigning

More elements = slower pages + confused visitors. Keep it simple.

7. Not tracking results

Use analytics to see what pages convert best. Double down on winners.

Implementation Checklist

Before choosing a page builder:

• Check theme compatibility
• Test on development store
• Measure current page speed
• List required features
• Set budget limit
• Test mobile responsiveness
• Try free plan/trial first
• Read recent reviews
• Check support hours
• Verify app updates regularly

After installing:

• Test page speed again
• Create 1-2 test pages
• Check mobile display
• Set up analytics
• Train team members
• Document your process
• Plan A/B tests
• Monitor performance monthly

Final Recommendation

For most Shopify stores: GemPages

Best combination of features, templates, and value. The 400+ templates, sales funnel builder, and built-in analytics make it the most complete solution.

For power users: PageFly

If you want maximum control and don't mind a learning curve, PageFly offers the most customization.

For beginners: EComposer

Simplest to learn, affordable, AI content generation. Perfect for first-time store owners.

For enterprise: Shogun

Advanced analytics, A/B testing, and team features justify the premium price for larger stores.

For budget: LayoutHub

Best value at $14.99/month with good features and performance.

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Ready to upgrade your store design?

Start with a free trial or free plan. Test 2-3 builders if unsure. You'll know within a day which feels right.

Need help implementing your page builder or want custom theme customization? Our team specializes in Shopify development work and can help you create high-converting pages that match your brand perfectly. Schedule a consultation to discuss your store's design needs.

For more design and conversion optimization guidance, check out our guides on converting Figma designs to Shopify, our Figma to Shopify case study, and our comprehensive CRO audit guide to test your page performance.